Introduction: Addressing Modern Workforce Needs with +YOU
Empyrean’s acquisition of Enspire introduces a new level of personalization and engagement to the +YOU campaign, a revolutionary platform designed to transform how employees connect with their benefits and workplace resources. By consolidating Enspire’s robust capabilities within the +YOU platform, Empyrean now offers an experience that aligns with the unique needs of a diverse, mobile-first, and often geographically dispersed workforce. The campaign’s goal is to bridge the gap between traditional benefits administration and the dynamic, data-driven engagement that today’s employees expect.
The Workforce Challenges Driving +YOU
In today’s benefits landscape, HR teams face a number of complex challenges:
- Engagement and Retention – 75% of employers report struggling to drive employee engagement with their benefits offerings. Benefits, although rich and varied, are often underutilized, causing employees to feel disconnected and employers to miss critical opportunities for engagement.
- Confidence in Decision-Making – Statistics show that 84% of employees are not confident in their benefits decisions, often resulting in suboptimal plan selection and increased personal spending.
- Rising Financial Pressures – With inflation impacting employees’ finances, the ability to make informed, cost-effective benefits choices has never been more important. It’s estimated that 64% of employees overspend on healthcare annually due to a lack of understanding of their options.
- Technological Expectations – Modern workers, especially younger generations like Millennials and Gen Z, are accustomed to mobile-first solutions and expect seamless, on-demand access to resources. The average American checks their phone over 260 times per day, underscoring the need for benefits solutions that fit naturally into digital routines(+YOUzine_Print)(+You_OneSheet).
The +YOU campaign, equipped with Enspire’s technology, directly addresses these challenges by creating an accessible, centralized, and interactive platform that employees can rely on and engage with throughout the year—not just during enrollment periods.
The +YOU Experience: How It Works
The +YOU platform is a comprehensive, employee-centered solution that offers an intuitive, mobile-first interface designed to integrate into employees’ daily lives. Key elements of the +YOU campaign include:
- Centralized Benefits and Resources – Employees can access all benefits and workplace resources from a single entry point within the +YOU custom-branded app. This central hub serves as a “digital HQ” where employees can explore and engage with the tools that best support their personal and professional needs.
- Personalized Benefits Recommendations – +YOU leverages Enspire’s Precision Benefits, which use AI-driven insights to deliver tailored health recommendations. For example, based on an employee’s historical claims data and usage patterns, the platform can suggest benefits or coverage options aligned with likely future healthcare needs. This feature has led to average annual savings of $1,800 per employee, while simultaneously increasing the likelihood of benefits adoption by 2X.
- Real-Time Engagement and Communication – Using Enspire’s data analytics, +YOU provides timely, relevant push notifications, reminders, and health alerts. Whether it’s a reminder to use an ID card at a doctor’s visit or tailored guidance during pregnancy, these prompts are designed to meet employees in the critical moments that matter most. This approach has shown to improve decision-making and boost benefits utilization rates by 50% compared to traditional benefits platforms.
- Actionable Analytics for HR – The +YOU campaign includes a powerful analytics engine that allows HR teams to track employee interactions with benefits resources in real time. This visibility enables HR to make real-time adjustments and optimize communication strategies, helping HR teams deliver high-impact, year-round engagement.
- Privacy and Compliance – +YOU is fully HIPAA-compliant, ensuring that all health-related data is secure. Empyrean’s data protection protocols exceed industry standards, giving employees confidence that their personal information is safeguarded.
Quantifiable Impact of the +YOU Campaign
The integration of Enspire’s capabilities within +YOU has led to measurable outcomes for organizations adopting the platform:
- Employee Retention – Organizations using +YOU have reported a 50% increase in employee retention, attributed to the personalized engagement and the ease of navigating benefits options. This retention boost has reduced turnover-related costs, an expense that can reach up to 33% of an employee’s annual salary.
- Increased Benefits Utilization – With a 2X increase in benefits adoption and usage rates, +YOU enables employees to make the most of their benefits package, ultimately improving their well-being and satisfaction with their employer.
- Cost Savings for Employees – The platform’s AI-enabled recommendations save employees an average of $1,800 per year. These savings are generated by guiding employees toward plans that better match their health needs and cost profiles, thus avoiding unnecessary expenses.
- Higher Engagement with Company Culture – The custom-branded app creates a cohesive experience that integrates company culture and benefits. Employees who feel connected to their workplace and values are more likely to be engaged, with studies showing that engaged employees are 87% less likely to leave their organization.
Why +YOU and Enspire Matter to Employers
For employers, the +YOU platform offers the opportunity to evolve beyond traditional benefits management and create a workplace that values and supports each individual holistically. Empyrean’s acquisition of Enspire has enabled a shift from a transactional benefits model to a dynamic people experience that fosters loyalty and enhances overall organizational culture. The data-driven insights, real-time engagement, and personalized support help employers create a true competitive advantage in today’s talent market, making them an “employer of choice” in a crowded field.
Conclusion
Empyrean’s +YOU campaign, enhanced by the Enspire acquisition, represents a major leap forward in employee benefits and workplace culture. The platform not only simplifies the benefits process for employees but also empowers them to make informed decisions that align with their unique life circumstances. With Enspire’s AI and analytics capabilities, +YOU provides employees with the personalized support they need to thrive, while delivering HR teams the tools to engage and retain top talent. The +YOU campaign isn’t just a benefits solution—it’s a commitment to building a healthier, more connected, and engaged workforce for the future.