{"id":1512,"date":"2026-03-16T14:24:05","date_gmt":"2026-03-16T14:24:05","guid":{"rendered":"https:\/\/www.design.actsstudios.com\/?p=1512"},"modified":"2026-03-16T14:24:55","modified_gmt":"2026-03-16T14:24:55","slug":"parrilleros-perros-carne-seca-jerky-labels","status":"publish","type":"post","link":"https:\/\/www.design.actsstudios.com\/index.php\/2026\/03\/16\/parrilleros-perros-carne-seca-jerky-labels\/","title":{"rendered":"PARRILLEROS PERROS &#8211; CARNE SECA Jerky Labels"},"content":{"rendered":"\n<p>Parrilleros Perros brings bold, grill-fired flavor to the jerky market \u2014 and their packaging needed to match that energy. The challenge was translating the brand&#8217;s personality into shelf-ready label designs that feel distinctive, appetizing, and consistent across a full product line.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-approach\">The Approach<\/h2>\n\n\n\n<p>The design process started with understanding the brand&#8217;s core identity \u2014 its roots, its tone, and who it&#8217;s speaking to. From there, the label system was built around strong visual hierarchy, appetite-driven color choices, and typography that carries character without sacrificing readability.<\/p>\n\n\n\n<p>Each flavor variant needed its own personality while staying cohesive as a family of products. The result is a label suite that works whether a customer is discovering the brand for the first time or reaching for their favorite variety on repeat.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f875496656e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f875496656e\" class=\"wp-block-image size-large is-style-default wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1200\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"1513\" src=\"https:\/\/www.design.actsstudios.com\/wp-content\/uploads\/2026\/03\/Jerky-Labels7.jpg\" alt=\"\" class=\"wp-image-1513\" srcset=\"https:\/\/www.design.actsstudios.com\/wp-content\/uploads\/2026\/03\/Jerky-Labels7.jpg 800w, https:\/\/www.design.actsstudios.com\/wp-content\/uploads\/2026\/03\/Jerky-Labels7-400x600.jpg 400w, https:\/\/www.design.actsstudios.com\/wp-content\/uploads\/2026\/03\/Jerky-Labels7-768x1152.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f8754966881&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f8754966881\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1200\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"1519\" src=\"https:\/\/www.design.actsstudios.com\/wp-content\/uploads\/2026\/03\/Jerky-Labels6.jpg\" alt=\"\" class=\"wp-image-1519\" srcset=\"https:\/\/www.design.actsstudios.com\/wp-content\/uploads\/2026\/03\/Jerky-Labels6.jpg 800w, 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\/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f8754966b7c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f8754966b7c\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1200\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"1516\" src=\"https:\/\/www.design.actsstudios.com\/wp-content\/uploads\/2026\/03\/Jerky-Labels5.jpg\" alt=\"\" class=\"wp-image-1516\" srcset=\"https:\/\/www.design.actsstudios.com\/wp-content\/uploads\/2026\/03\/Jerky-Labels5.jpg 800w, https:\/\/www.design.actsstudios.com\/wp-content\/uploads\/2026\/03\/Jerky-Labels5-400x600.jpg 400w, https:\/\/www.design.actsstudios.com\/wp-content\/uploads\/2026\/03\/Jerky-Labels5-768x1152.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f8754966e68&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f8754966e68\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1200\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"1518\" src=\"https:\/\/www.design.actsstudios.com\/wp-content\/uploads\/2026\/03\/Jerky-Labels4.jpg\" alt=\"\" class=\"wp-image-1518\" srcset=\"https:\/\/www.design.actsstudios.com\/wp-content\/uploads\/2026\/03\/Jerky-Labels4.jpg 800w, https:\/\/www.design.actsstudios.com\/wp-content\/uploads\/2026\/03\/Jerky-Labels4-400x600.jpg 400w, https:\/\/www.design.actsstudios.com\/wp-content\/uploads\/2026\/03\/Jerky-Labels4-768x1152.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f875496713b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f875496713b\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" 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\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f875496740a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f875496740a\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1200\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"1515\" src=\"https:\/\/www.design.actsstudios.com\/wp-content\/uploads\/2026\/03\/Jerky-Labels2.jpg\" alt=\"\" class=\"wp-image-1515\" srcset=\"https:\/\/www.design.actsstudios.com\/wp-content\/uploads\/2026\/03\/Jerky-Labels2.jpg 800w, https:\/\/www.design.actsstudios.com\/wp-content\/uploads\/2026\/03\/Jerky-Labels2-400x600.jpg 400w, https:\/\/www.design.actsstudios.com\/wp-content\/uploads\/2026\/03\/Jerky-Labels2-768x1152.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1200\" data-id=\"1517\" src=\"https:\/\/www.design.actsstudios.com\/wp-content\/uploads\/2026\/03\/Jerky-Labels.jpg\" alt=\"\" class=\"wp-image-1517\" srcset=\"https:\/\/www.design.actsstudios.com\/wp-content\/uploads\/2026\/03\/Jerky-Labels.jpg 800w, https:\/\/www.design.actsstudios.com\/wp-content\/uploads\/2026\/03\/Jerky-Labels-400x600.jpg 400w, https:\/\/www.design.actsstudios.com\/wp-content\/uploads\/2026\/03\/Jerky-Labels-768x1152.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Parrilleros Perros brings bold, grill-fired flavor to the jerky market \u2014 and their packaging needed to match that energy. The challenge was translating the brand&#8217;s personality into shelf-ready label designs that feel distinctive, appetizing, and consistent across a full product line. The Approach The design process started with understanding the&hellip; <\/p>\n","protected":false},"author":1,"featured_media":1515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":1,"footnotes":""},"categories":[2,5,49,13],"tags":[],"class_list":["post-1512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-direction","category-illustration","category-indesign","category-print"],"_links":{"self":[{"href":"https:\/\/www.design.actsstudios.com\/index.php\/wp-json\/wp\/v2\/posts\/1512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.design.actsstudios.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.design.actsstudios.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.design.actsstudios.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.design.actsstudios.com\/index.php\/wp-json\/wp\/v2\/comments?post=1512"}],"version-history":[{"count":2,"href":"https:\/\/www.design.actsstudios.com\/index.php\/wp-json\/wp\/v2\/posts\/1512\/revisions"}],"predecessor-version":[{"id":1521,"href":"https:\/\/www.design.actsstudios.com\/index.php\/wp-json\/wp\/v2\/posts\/1512\/revisions\/1521"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.design.actsstudios.com\/index.php\/wp-json\/wp\/v2\/media\/1515"}],"wp:attachment":[{"href":"https:\/\/www.design.actsstudios.com\/index.php\/wp-json\/wp\/v2\/media?parent=1512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.design.actsstudios.com\/index.php\/wp-json\/wp\/v2\/categories?post=1512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.design.actsstudios.com\/index.php\/wp-json\/wp\/v2\/tags?post=1512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}